Marley Tito
Freelance Creative Strategist + Copywriter
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The first in-game charity race

Call of Duty recruited Twitter to raise massive awareness for their veteran endowment fund.

So, we helped them trade guns for runs with #CODVeteruns100K — the first ever in-game charity race that we powered and tracked on Twitter.

The race finished strong with 226.7 MILLION km run in COD’s Warzone game and 30+ media headlines — including Adage, The Washington Post, and IGN. Best of all, we increased positive conversation about vets. 2 out of 3 people who participated had never Tweeted about veterans before this race!

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Our Misconceptions Thread on Twitte r featured an honest Q&A between Call Of Duty and CODE4Vets to help educate gamers about veterans and break down stereotypes.

Our Misconceptions Thread on Twitter featured an honest Q&A between Call Of Duty and CODE4Vets to help educate gamers about veterans and break down stereotypes.

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RUNNING PARTNERS

RUNNING PARTNERS

GUT Agency

IC Group