Freelance Creative Strategist + Copywriter
Freelance Creative Strategist + Copywriter
Two wine regions of Spain wanted to connect to U.S. millennials. Research showed this target wasn’t interested in traditional tasting notes…so we bent the pairing rules.
🌟 Human Truth + Insight: Millennials unconsciously choose products that pair well with our own personal brand.
🌟 Always-On Campaign: Unexpected Pairings paired Ribera y Rueda wine with lifestyle elements millennials value throughout the entire year across social, earned, and owned channels. All of it, concepted and shot ourselves.
+++
Concept/Copy: Marley Tito
Art Direction: Polina Jamet