Freelance Creative Strategist + Copywriter
Freelance Creative Strategist + Copywriter
Activision asked us to get lapsed gamers to talk about WoW again. Our weapon of choice? Nostalgia.
đ Human Truth + Insight: People love telling stories about themselves. And, when people tell stories about WoW on social, theyâre telling them through the lens of the beloved character they left behind.
đ Campaign: #WarcraftStory is the first virtual book of lore crafted on social media â allowing gamers to Tweet to instantly receive a one of a kind page about their characterâs story. It became the most talked about day in Activision history with a #1 US + Global organic Trend and was covered by Adweek, GameRant, GameSpot, and ScreenRant. Best of all, 60%+ of gamers who received a #WarcraftStory hadnât Tweeted about WoW in years.
IC Group