
Uber Eats, Everything
As an in-house lead copywriter, my creative partner Bia Castro and I breathed humanity into the Uber Eats brand persona, marketing campaigns, websites, CRM, content libraries, and award-winning events servicing our 3-sided marketplace worldwide.
Here’s a taste.

We cooked up global social (translated into 27 languages). 👇




My favorite audience? Restaurant partners . 🍕





We even created software tutorials that don’t suck. 😛


Production Partners
Sweetshop
Ambassadors
Koto