Freelance Creative Strategist + Copywriter
Freelance Creative Strategist + Copywriter
From seed of an idea to Target shelves, I worked with a small, mighty team of MIT engineers to bring the very first 100% cotton-lined diaper to life – creatively.
🍑 Human Truth + Insight: You were today years old when you realized most diapers are lined with plastic. All of that is about to change. With Kudos.
Since Kudos' day one, I've developed the brand's playful but purposeful persona and voice, messaging strategy, narrative, taglines, investor deck stories, packaging, event copy, CRM, OOH, and full website experience. Our Shark Tank script landed a deal with Gwyneth Paltrow + Mark Cuban. And...Kudos is now on-shelf at Target!
AGENCY PARTNERS
Hatchmark Studio
Pointer Creative