Marley Tito
Freelance Creative Strategist + Copywriter
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You are the special cookie

Mondelez asked us to help them create more meaningful 1:1 connections with consumers at scale.

So, we combined people’s #1 favorite topic (themselves) with the topic Gen-Z is 17x more likely to Tweet about than any other generation (horoscopes) to build something special.

🔮 Human Truth + Insight: OREO isn’t the special cookie. You are.

🔮 Campaign: OREOscopes — a 1:1 conversation-generating ‘Empathy Engine’ that drove a 20% increase in ROI, won Best of Tweets for Creativity and Innovation, duplicated 7x for different Mondelez brands including BelVita, Chips Ahoy!, Ritz, and more.

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PARTNERS

PARTNERS

Vayner Media

Martin Agency

360i

IC Group