Freelance Creative Strategist + Copywriter
Freelance Creative Strategist + Copywriter
America’s favorite mayonnaise was using different marketing voices across social, digital, shopper, and TV. It was time to refresh and streamline for a smoother consistency.
Leading an integrated workshop with Unilever brand managers, agency teams, and social channel partners — we landed a personality and TOV for the beloved product based on brand goals — using consumer insights and data.
Here’s just a taste.
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Creative Strategy and Copy: Marley Tito and Asterios Kokkinos
Art Direction: Molly Kugelmann and Veronique Zayas