Marley Tito
Freelance Creative Strategist + Copywriter
ragu pasta guide.jpg

Being saucy

After years of the same old sauce, Ragú had reinvented itself on shelf.

To complement the rebrand, my team landed the digital look + feel, photography style, and voice for a multifaceted marketing approach.

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ragu guide 4.jpg
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+++ Next came the campaign-specific style guide for Saucesome - which was rooted in social. This campaign guide took elements from the brand guide (above) with direction for social channels.

+++

Next came the campaign-specific style guide for Saucesome - which was rooted in social. This campaign guide took elements from the brand guide (above) with direction for social channels.

ragu guide 12.jpg
ragu guide 13.jpg
ragu guide 15.jpg
ragu guide 16.jpg
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Ragu guide 1.jpg
ragu guide 3.jpg
ragu guide 4.jpg
ragu guide 6.jpg
ragu guide 7.jpg
+++ Next came the campaign-specific style guide for Saucesome - which was rooted in social. This campaign guide took elements from the brand guide (above) with direction for social channels.
ragu guide 12.jpg
ragu guide 13.jpg
ragu guide 15.jpg
ragu guide 16.jpg